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Our family is passionate about delivering this promise to yours by maintaining our position as a premium grower and producer of Washington apples, cherries and cider under our highly regarded Gee Whiz brand.


Grady Auvil, Founder of Auvil Fruit Company, brought passion and vision together to produce world-class fruit with exceptional flavor. This blend propelled the company forward and dramatically influenced the entire industry for generations yet to come. Grady is recognized for introducing Granny Smiths, establishing M26 root stock, and fostering quality production of Fuji Apples in Washington state. He also pioneered the successful marketing of Rainier Cherries.

Along with establishing new fruit varieties, Grady earned a reputation for innovative farming practices that created benefits for growers throughout the industry. Grady’s achievements left an enormous footprint in the fruit industry, and his visionary practices continue to anchor the production of every piece of Gee Whiz Fruit grown today. Thanks to Grady, flavor is our North Star and our people are the compass, still holding us true to his vision.


From planting to harvesting, packing to shipping, we go far beyond “business as usual” to meet and exceed high consumer expectations. Our passionate approach to innovative farming methods, years of experience and applied knowledge, and our relentless pursuit of perfection brings you the most delicious fruit possible. The Gee Whiz label is synonymous with irresistible taste, and only our finest apples, cherries, and ciders receive our seal of approval.

While we offer multiple grades of apples, exceptional flavor is captured in every piece of fruit we ship. Although minor cosmetic differences may be detected by the discerning eye, top-grade taste is a hallmark of each and every box. 

Founder Grady Auvil had a friend that once told him his fruit tasted so delicious that it often caught people by surprise. He relayed that when people first experienced the perfectly balanced sweetness, they would exclaim, “Gee whiz, that’s a good piece of fruit.” Ever since, the Gee Whiz label has marked our premium grade fruit, which is recognized across the globe as a symbol of unrivaled quality.